Crucial to the success of strategic management is the role of the corporate-level general manager: the chief executive officer. The CEO is responsible for defining what business the firm is in and matching the best product-market opportunities with the best use of the enterprise's resources. This person must conceptualize the strategy and then initiate and maintain the strategic management process.
Thursday, June 16, 2011
The best definition of CEO
Crucial to the success of strategic management is the role of the corporate-level general manager: the chief executive officer. The CEO is responsible for defining what business the firm is in and matching the best product-market opportunities with the best use of the enterprise's resources. This person must conceptualize the strategy and then initiate and maintain the strategic management process.
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